BUSINESS CASE 2

HR Support for scale-ups to fuel growth

Double digit growth at adidas Eastern Europe

  • About the project

    Back in 2007, adidas was a true scale-up in Eastern Europe with double digit growth through accelerating own retail and optimising wholesale. My job was to build the key HR functions from scratch to navigate through this growth journey

  • Scope

    Build an inspiring Employer Brand to recruit thousands of new hires, professionalise entire recruitment process, hire and lead a new team of 20 HR professionals, introduce L&D programmes and HR Business Partnering.

  • Progress

    Optimise Leadership Team, create Employer Brand concept for online and offline, recruit great talent, introduce new L&D interventions with change management and better talent retention through culture, leadership and attractive incentives

  • Impact

    Strengthened number 1 position in the sports industry through building great teams, steep reduction of employee attrition, recruited strong talent, Award Winning Employer Brand for best campaign and careers site, left a legacy with a sound HR team in place including successor

Other cases

  • Improvement plan to attract & retain talent in order to scale a growing software business (Q2 2024); a Private Equity portfolio company. References available on request.

  • Scaling the Body&Fit and wider Direct-to-Consumer Business for Glanbia Performance Nutrition between 2019 and 2023, supporting our number 1 position in the global sports nutrition industry

  • Designed and implemented a from scratch salary and bonus scheme for 100+ stores across ASICS European markets in 2017 in order to fuel retail growth