BUSINESS CASE 3

Reorganisations & Transformations

Strenghtening ASICS Europe

  • About the project

    Reset of ASICS Europe strategy and setting renewed financial goals in 2018 leading to a reorganisation to further enhance the business. My role as HR Director was to lead this transition with my peer and the Executive Team

  • Scope

    All Europe head office functions and the regional set-up with the purpose to maximise synergies between departments and cross-country and to set ourselves up as effective omnichannel player.

  • Progress

    Design of new organisational set-up, measuring progress on financial goals, focus on retaining and promoting key talent, partner with Works Council and Executive Team, prepare for implementation and change management

  • Impact

    Future proof business; strong financial delivery in years afterwards, key talent retained, effective omnichannel model, job grading and optimised compensation tools delivered to hire and retain the best people

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